Services
I customize all projects based on customer needs. This is only a very brief sum up of what I do.
Insight analysis
I do deep insight analyses by employing methods such as in depth interviews, focus groups, observations, vox pops and surveys.
I collect thick data by observing and interviewing people. I analyse patterns, challenges and potentials among people and structures.
I map users’ recognized and unrecognized needs and as a client you gain useful and invaluable knowledge. Some of which will be predictable and some of which will blow your mind.
Evaluation
I evaluate projects, initiatives and courses. Most often, I make qualitative evaluations with a strong focus on the short and long term effects and recommendations for future improvements.
My evaluations always integrate a process and change perspective, where I work close together with my clients in order to make sure, that the implementation will follow smooth.
Evaluation is about learning and trying to improve and overcome the difficulties - therefore I mostly do evaluations with a strong learning perspective.
Strategy and process
I help organizations and companies find a direction in an ever changing market with a strategic eye on users and stakeholders.
I involve leaders and employees by listening to their perceptions and perspectives of the world. Together we set the direction for the future and clarify purpose and value proposition.
I work close together with my clients and use my time in the field or at my clients office. That’s where knowledge and value are created.
Workshops, master class and courses
I facilitate workshops and meetings. Maybe you need an objective facilitator in a difficult setting with lots of different stakeholders or you want to engage 50 people in a co-creation workshop.
I have great strength in setting the direction in meetings with different or even colliding perspectives.
I do master class’es and courses concerning applied ethnology and use of qualitative methods.
Quick and dirty stuff
If you are in need of a few in depth interviews or a focus group to gain the first insights concerning a new trend or a new target group. Or perhaps you’re just curious about your guests, clients or users?
How do they think? What are their preferences? And what do they need?
I do small scale projects and formats as well. And in my opinion, you are better off asking one user about her experience than not asking anyone.